Post by account_disabled on Mar 16, 2024 10:52:57 GMT 1
The tricks that will still drive ecommerce conversions . Find your ideal email frequency If you send emails too often customers will feel overwhelmed and start ignoring the emails. Even worse they may opt out of receiving your emails. Even worse they may report your emails as spam and cause you various problems in the future. Sending marketing emails less frequently might seem like an t sending too few emails causes just as many problems as too many emails. For instance Youll Miss Out on Branding Opportunities If customers arent getting a lot of emails from you but are getting emails from your competitors youre missing out on keeping your brand relevant. You miss an opportunity to make a sale.
The less often you reach out to your customers via email BR Number List the less likely you are to get them to buy. You can damage the senders reputation. If you do not send marketing emails at least once a month you will not build a strong sender history and your emails may be blocked. You will struggle to keep a clean slate. Email addresses can get corrupted quickly. If you send emails less than once a month it will take you longer to catch invalid email addresses and keep your list clean. How to strike the perfect balance between too many and too few marketing emails It depends but dont send them more than once a week. In fact once a week may be the ideal frequency in most cases as your customers wont have time to forget you.
Actually theres probably a better approach Segment the list and vary the frequency across segments. . List segmentation First divide your email recipients into three categories Primary These recipients are active users of email regularly opening deleting or interacting with emails. Secondary These recipients receive a lot of promotional emails but only a small percentage of them are used. Dead These recipients almost never do anything with marketing emails.
The less often you reach out to your customers via email BR Number List the less likely you are to get them to buy. You can damage the senders reputation. If you do not send marketing emails at least once a month you will not build a strong sender history and your emails may be blocked. You will struggle to keep a clean slate. Email addresses can get corrupted quickly. If you send emails less than once a month it will take you longer to catch invalid email addresses and keep your list clean. How to strike the perfect balance between too many and too few marketing emails It depends but dont send them more than once a week. In fact once a week may be the ideal frequency in most cases as your customers wont have time to forget you.
Actually theres probably a better approach Segment the list and vary the frequency across segments. . List segmentation First divide your email recipients into three categories Primary These recipients are active users of email regularly opening deleting or interacting with emails. Secondary These recipients receive a lot of promotional emails but only a small percentage of them are used. Dead These recipients almost never do anything with marketing emails.